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DP®Private & confidential01 / 04

Candidate investment memo

Diego
Peco

An AI-native operator
built for execution.

Vice CEO CandidateBarcelona, Spain13 August 2026
01AI-Native Operator
02Digital Foundation
03Hands-On E-Commerce
04Builder Mentality
05Enterprise Experience
06CEO Ambition

“I am not applying because I have already been a DTC CEO. I am applying because my operating background gives me the foundation to become one.”

DP®Private & confidential02 / 04

Operator track record
& role fit.

$50k+E-commerce revenue
€400kSavings in four months
MillionsMonthly video views
28%Connected-call conversion
5 yrsEnterprise experience

Entrepreneurial operating evidence

Unleash the Viking

Built and operated a Nordic mythology e-commerce brand to more than $50k in revenue.

Digital media portfolio

Several faceless YouTube channels; millions of monthly views, one channel grown to 60k subscribers, and up to 10 freelancers managed. Earlier Instagram theme pages monetized through paid promotions.

Mandate × capability

AI-first executionProduction AI systems
Digital marketingMarketing background + own e-commerce
Business orientationKPI and outcome-driven
Scaled DTC leadershipDevelopment area
Full-company P&LDevelopment area
Large-scale sourcingDevelopment area

Track record spans enterprise execution, AI transformation, e-commerce and digital media operations.

DP®Private & confidential03 / 04

Growth, profit
& underwriting.

Based exclusively on public information. To be validated through diligence.

Growth drivers

01Creative velocity
02Organic distribution
03International expansion
04CRM & customer lifecycle
05Conversion & merchandising
06Category expansion

Profit drivers

01AI operating leverage
02Creative economics
03Marketing allocation
04Operating automation

Risks & mitigants

Risk 01No scaled DTC CEO track record

MitigantEnterprise execution + entrepreneurial e-commerce + learning velocity

Risk 02Limited scaled paid-media ownership

MitigantMarketing foundation + analytical mindset + Vetted network

Risk 03No prior full-company P&L ownership

MitigantBusiness orientation + explicit 12–18 month development path

Risk 04Limited large-scale supplier experience

MitigantClear learning priority alongside experienced operators

DP®Private & confidential04 / 04

How I would approach
the mandate.

Learn before prescribing. Build visibility before allocating. Scale only after the evidence is clear.

01Understand the engine
02Identify the drivers
03Build the operating cadence
04Scale what works
AI operating modelIdentify → Build → Deploy → Measure → Improve

Use AI, digital systems and high-frequency execution to increase the operating leverage of an already excellent business.

Recommendation

Management
meeting.

  1. Production AI operator, not AI theorist.
  2. AI × digital × e-commerce × business.
  3. High learning velocity and execution bias.
  4. Explicit CEO ambition.